What Does it Mean to Be "Too Creative"?

Does "Perseverence" Pay Off?

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The Good, The Bad and The Ugly!

What a Great Movie! If Only the Good Sales-pros wore white hats! When it comes to sales, you can choose which one you want to be! Remember, all three take a whole lot of work, but only one leads to "Nirvana"!

The Good: Gotta Love This Guy! Never locks his doors or carries a gun. In fact, his clients love doing business with him because he is not only an expert on his product or service; He's an expert on the competition! In fact, if his product isn't the "right fit" he will "advise" his client on which of his competitors they should talk with and why!!! He's not some one dimensional schmuck that only knows how to repeat the "company line." He knows that one size doesn't fit all but hey, you still make money if it fits 1 out of 10! He eventually ends up with a "book" of business the size of your small-town yellow pages. Most, of it comes from referrals!

A word of caution to business owners, this guy values his reputation for honesty and integrity and will always ask the "embarassing" hard questions in sales meetings. He doesn't want your job, he just wants to renew his commitment to selling your products to his loyal and trusted following!

The Bad: After years of careful research, I am forced to conclude that their are people out there that derive a perverse sort of pleasure in hurting other people. To these guys, it really isn't about money, its about inflicting as much pain on other people as possible. They are the guys with "little Man" syndrome looking to "get even" with the world for the series of beatings they took on the 3rd grade playground. Most end up in jail for Ripping off little old ladies; selling drugs to elementary school kids; or running for elected office. Sociopaths.

The Ugly: This is the guy that "doesn't want to hear it". He knows everything and listens to nothing! His whole reason for existence is to tell people why your company sucks; why business sucks; and why he hasn't sold anything since the "Great Blizzard of '49" when everyone else was closed during the storm. Deep inside, he is afraid that his personal failures are not as big as he makes them appear. If you are a business owner, "sell" this guy to a competitor and watch his customers flee to your company.

Most of Us: Are Average and share some qualities of the above extremes.